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Tableware As An Art Form: How Serax Blends Aesthetics And Utility

Serax, a Belgian design company founded in 1986 by brothers Serge and Axel Van Den Bossche, has garnered international acclaim for transforming tableware into an art form.

Works from the collaboration between Ottolenghi and Ivo Bisignano
Works from the collaboration between Ottolenghi and Ivo Bisignano.

Seamlessly blending aesthetics and utility, Serax has redefined how we perceive and use everyday objects, making them both functional and visually appealing.

Aesthetic Innovation

Serax’s tableware collections are renowned for their artistic appeal, which stems from collaborations with designers and artists from various disciplines. The company partners with creative minds such as ceramicists, fashion designers, and interior decorators, resulting in unique and diverse designs. Each collection reflects the personal touch and creative vision of its designer, ensuring that no two pieces are alike.

One standout collaboration is with Chef Ottolenghi and Sicilian artist Ivo Bisignano. His tableware designs for Serax are characterized by their exaggerated forms and playful, abstract shapes that challenge traditional boundaries and evoke a sense of spontaneity and freedom. Bisignano seamlessly blends fine art and design, creating pieces that are both visually striking and thought-provoking. His distinctive aesthetic, marked by a dynamic interplay of simplicity and complexity, reflects a deep exploration of human emotions and everyday life, making his art instantly recognizable and compelling.

Utility Meets Art

While aesthetics are paramount, Serax does not compromise on functionality. The company’s tableware is designed to be used and enjoyed in daily life. High-quality materials such as porcelain, stoneware, and glass are chosen for their durability and ability to withstand regular use. The practical considerations of weight, ease of handling, and resistance to chipping and scratching are meticulously addressed in the design process.

For example, the Pure collection by Pascale Naessens is inspired by organic forms and natural materials. The collection features earthy tones and irregular shapes that not only enhance the visual appeal but also provide a comfortable and tactile experience for the user. This thoughtful integration of form and function exemplifies Serax’s commitment to creating tableware that is both beautiful and practical.

Versatility in Design

Serax’s tableware is versatile, catering to various styles and occasions. From casual everyday dining to formal dinner parties, there is a Serax collection that fits the bill. The company’s ability to innovate within different aesthetic realms—be it rustic, contemporary, or avant-garde—allows it to appeal to a wide audience.

The Terres de Rêves collection by Anita Le Grelle, for instance, features an array of whimsical, colorful pieces that bring a touch of playfulness to the dining experience. In contrast, the Surface collection by Sergio Herman offers robust, textured pieces inspired by the raw beauty of nature, ideal for a more rustic table setting.

Craftsmanship and Sustainability

Serax places a strong emphasis on craftsmanship and sustainability. Each piece is carefully crafted, often by hand, ensuring a high level of quality and attention to detail. The company also prioritizes sustainable practices by using environmentally friendly materials and production methods.


Serax’s ability to blend aesthetics and utility in tableware exemplifies its innovative approach to design. By partnering with talented designers and focusing on high-quality materials and craftsmanship, Serax creates pieces that are not only functional but also works of art. This unique combination elevates the dining experience, turning everyday meals into an opportunity to appreciate beauty and creativity. In doing so, Serax has successfully transformed tableware into an art form that enhances both the practical and aesthetic aspects of our lives.

Westlink isn't just any hospitality supplier - we carry a wide range of carefully curated chinaware such as Serax, capable of meeting any aesthetic need and function. Check out our catalogues here!

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